ALL OF OUR CONTENT represents a variety of viewpoints, sexual orientations, and religions. It’s converted for the beginner but continues to be interesting to the expert. We all support body-positivity and sex-positivity, everybody’s equality, everybody’s right to choose. We embrace every person of all sizes and ages.

OUR TONE is warm and friendly, upbeat, encouraging, optimistic, open minded, and professional. We are good friends giving advice and in the know, but we’re definitely not know-it-alls. Stories are created with a positive spin; we approach topics as fans, not critics.

OUR PURPOSE is to promote diverse voices and perspectives not only through the people and stories we cover, but also through the voices we are highlighting and seeking out.

What kind of content do we publish?

Our articles fall into 10 main categories on the site: Celebrity, Fashion, Social Media, TECH, Business, Entertaiment, World, Lifestyle, Travel, Food, Health and Science.
We produce the following kinds of content:

  • Quick Tips (500 – 700 words): These articles are short and simple, with a focus on a specific theme. The idea is to provide a quick solution to a common problem many people encounter.
  • Articles (800 – 1500 words): More casual in tone and content. Great for less-intensive tutorials and posts..
  • Features (1500-2000 words): Meets most rigorous content and editorial criteria; runs with a custom illustration.
  • Video content: This is up to the discretion of our Production Manager. We welcome pitches for it, but generally the Production Manager will be the one to initially commission it then find an author to cover it.


  1. All submissions must be original content that you own the rights to.
  2. Please fact check your story and provide sources for all your info.
  3. If you include images, you must own the rights to them.
  4. Images must be high-resolution and be at least 1456 pixels wide.
  5. Submission of a post does not guarantee it will be published on BLENDLEAF. Our team will reach out if we’d like to run your story!


Note: Submissions that do not follow this structure are in danger of being rejected automatically.
How to pitch:
Send an email with your pitch to It must have the following:

  • Title of the article or Headline
  • Approximate word count
  • The category it best fits under
  • Format (Quick Tip, Tutorial etc.)
  • A clear and concise (1-3 lines) description of what the article is about
  • A short, bullet point list of ideas you will present in the article that supports your viewpoint
  • A sentence explaining why the article is important
  • Samples of your writing (if you have any – we welcome first time writers too)

Please ensure that you have looked through our article archives beforehand to avoid pitching an article idea that we have already covered. This can be done via a search on our site or via Google.
You can also suggest rewrites/revivals of articles that you feel require updating. If so, please link the current article in your email, along with ways you will update the piece.
Once the pitch meets these standards, the editorial team will review it to see if it suits Blendleaf.
If we like what we read, we will reply to your email and move forward with the next stages.


Our editors at SitePoint are all professional developers, designers and web people at the top of their respective fields. If your pitch is approved, you will then be introduced to the relevant editor (or contacted directly by them).
The editor manages their authors through Trello, a project management platform. This is where most of the communication between you and the editor will occur.
The editor is your primary contact, and works directly with you as your article is developed. They ensure that the published article is concise and correct, providing constructive feedback for you along the way.
Your relationship with the editor needs to be managed effectively. Here are some important things to bear in mind:

  • Deadlines are important. If something is amiss and you are unable to meet the scheduled deadline, please inform the editor why as soon as possible. Generally they are very understanding.
  • Proofread your article draft before submission. A clear structure will make the editorial process easier (and quicker) for the both of you. Usually the rule of thumb is:
    1. Introduction
    2. Paragraphs presenting an idea that supports your viewpoint
    3. Conclusion/Summary that reinforces what you’ve said
  • Do not take feedback as a personal attack. Editors will always provide feedback that is constructive and aids the development of your article.
  • One editor looks after many authors. They may be delayed in answering your enquiries. Be patient.

Note: There is no limit to how many channels you can write for, however you’ll need to pitch ideas to the specific editor of a given channel.

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